Aki GS Astra Kembali Meraih Top Brand Award 2015

GS Astra Battery Received Top Brand Award 2015

English Title: GS Astra Battery Received Top Brand Award 2015

English Body:

On July 1, 2015 at Hotel Mulia, Senayan, GS Astra again received the Top Brand Award 2015 organized by Marketing Magazine in cooperation with Frontier Consulting Group. Based on research results, this year GS Astra again achieved the highest index of 54% and proven successful in building Top of Mind Share, Top of Market Share, and Top of Commitment Share among the community.


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The Top Brand Award 2015 was awarded by Handi Irawan, CEO of Frontier Consulting Group to Director of Astra Otoparts, Yusak Kristian. GS Astra has achieved Top Brand Award eight times since 2008.


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Top Brand is an award given to the best brands of consumer choice. The selected brands are brands that get the Top Brand Index minimum of 10% and according to the survey, results are in the top three position. The basis of the assessment of Top Brand is a direct research on the consumers of men or women aged 15-65 years in Indonesia spread in eight major cities, including Jakarta, Bandung, Semarang, Surabaya, Medan, Makassar, Pekanbaru and Balikpapan.


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Pada tanggal 1 Juli 2015 bertempat di Hotel Mulia, Senayan, Aki GS Astra kembali berhasil meraih Top Brand Award 2015 yang diselenggarakan oleh Majalah Marketing bekerjasama dengan Frontier Consulting Group. Berdasarkan hasil riset, tahun ini Aki GS Astra kembali meraih index tertinggi yaitu 54% dan terbukti berhasil membangun Top of Mind Share, Top of Market Share, dan Top of Commitment Share di kalangan masyarakat.

Penghargaan Top Brand Award 2015 kali ini diberikan Handi Irawan, CEO Frontier Consulting Group kepada Direktur Astra Otoparts, Yusak Kristian. Aki GS Astra sendiri telah berhasil meraih Top Brand Award sebanyak delapan kali sejak tahun 2008.

Top Brand adalah penghargaan yang diberikan kepada merek-merek terbaik pilihan konsumen. Merek yang terpilih adalah merek yang memperoleh Top Brand Index minimum sebesar 10% dan menurut hasil survei berada dalam posisi top three. Dasar penilaian dari Top Brand adalah riset yang dilakukan langsung terhadap konsumen pria atau wanita berumur 15 – 65 tahun di Indonesia yang tersebar di delapan kota besar, yaitu Jakarta, Bandung, Semarang, Surabaya, Medan, Makassar, Pekanbaru, dan Balikpapan.

Berikut kami informasikan juga Top Brand Index 2015 untuk Aki GS Astra :

(sumber Majalah Marketing edisi 07/XV/JULI 2015)

On July 1, 2015 at Hotel Mulia, Senayan, GS Astra again received the Top Brand Award 2015 organized by Marketing Magazine in cooperation with Frontier Consulting Group. Based on research results, this year GS Astra again achieved the highest index of 54% and proven successful in building Top of Mind Share, Top of Market Share, and Top of Commitment Share among the community.

The Top Brand Award 2015 was awarded by Handi Irawan, CEO of Frontier Consulting Group to Director of Astra Otoparts, Yusak Kristian. GS Astra has achieved Top Brand Award eight times since 2008.

Top Brand is an award given to the best brands of consumer choice. The selected brands are brands that get the Top Brand Index minimum of 10% and according to the survey, results are in the top three position. The basis of the assessment of Top Brand is a direct research on the consumers of men or women aged 15-65 years in Indonesia spread in eight major cities, including Jakarta, Bandung, Semarang, Surabaya, Medan, Makassar, Pekanbaru and Balikpapan.

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